There is a text file in the SolidWorks/Lang/English directory called "calloutformat.txt"
Open that file in Notepad and save it out to a new name to make a backup copy. In this rather large text file is the format in which each specific hole type listed in the Hole-Wizard.
*hole option1*= <information for that hole option>
The information in the <> signs are calls to specific dimension names or symbol identifiers for example <MOD-DIAM> = the diameter symbol
You can type in any text you like in between the <> infomation or you can remove info from the callout as you see fit.. but as you might guess.. this is a long file and could take you some time to complete!
Here is an excerpt from the txt file so you can see how it is laid out.