Are you a marketing consultant or manager?
What's the ideal project for your MEP firm, who would need that and how do they generally go about finding that particular service.
Do they only us architectural firms for referrals?
I Love This. I told my two highest paying clients from the outset
"Honestly, I have no idea how i'm going to achieve X for you, but we can figure it out together".
I always under promise and bust my balls to over deliver as we all should. It's a good thing I didn't lie as I feel the honesty +...
Engineers solve problems right?
I feel Hype and Fluff comes from not knowing what your "target audience" actually wants.
When people are trying to guess problems of others.
Do you think establishing what problems engineers face, in terms of making sales etc, would minimize the Crap that gets...
I've been doing quite a bit of reading in to the general consensus Engineers have towards marketing firms and marketers in general.
You guys don't fall for hype and BS salesy promises that marketing firms float about.
"Facts and Figures" as far as I can make out.
My real question is:
What...
