I'm sure you can find photos showing comparison between NEMA and IEC contactors for the same hp motor. There is no comparison, really. The NEMA contactors have much larger contacts.
In many cases the NEMA contactor is complete overkill, since the baseline requirement is for a a very tough duty cycle.
With a NEMA contactor, if you have a 10 hp 460V motor, you buy a Size 1 starter and forget about it. It will probably outlive you. With IEC, you need to be aware of duty cycle, environment, and other factors and make an appropriate selection based on how long you expect it to last.
It isn't that IEC contactor are low quality, it's just that the basis of design is different and more complicated with IEC contactors.