Gus and electric pete,
The fans on which this method works on are small 400 hz 2 to 3 inch diameter blowers which are used in certain aircraft. Part of the test spec is that the motors must achieve a certain speed within a specified time-frame. We have to run the motors for a period to get the grease warmed up before test. lube amount and viscosity are important here.
I've also had excellent result on some of the brushless and slotless brushless motors we make.
Pete--
How does it work?
We use LabView to calculate prelooad as true bearing preload is at .000" deflection. Altering bearing pre load changes the frictional losses in the bearings. There are however limits of course. Too little and the bearings start to make noise. Too much and bearing life (as well as speed) will suffer.
Cylindricity of the two bearing bores is also important in this application. In order for the preload measurements to be accurate, the rotor and bearings must be free to move in the endcaps. We all know what kind of problems misalignment can cause.
Gus,
Necessity is the mother of invention.
One of the most valuable things about this board is the wide variety of backgrounds and experiences.
Often when we change parts we assume things like bearings are the same size or the bearing bores are round.
Endcaps for instance usually have a three point out of round condition due to the chuck pressure vs. tool pressure on the machine that they were made. They look fine with a plug gage or inside mic. but forces to to loading or unbalance quickly pound the lobes until the endcap is oversize.
If it doesn't work? ... Usually I'll try altering the rotor skew a little. You don't even want to know how I do that

Sometimes taking another .0001 or so out of the stator bore helps.More airgap--> more speed to a point.I may also try altering the shims in the endcap opposite the spring. Axial position of the rotor can also affect speed.
I'll discuss further if anyone is interested.
But you guys probably already knew that.
Regarding the use of such methods, unorthodox? maybe. risky? probably not... it was junk when I started.
Jon