Future of OLED's in Automobiles

[2whitec]

I am graduate student (M.S.) in the Engineering and Technology Management program at Portland State University. Our group is currently working on a technology road-mapping project for the future of OLED in the automobile industry and we would like your input as we need expert insight for our project.

We have 5 simple questions, that if you could answer would mean the world to our group.

1. Your current level of knowledge about OLED / Flex. Display used in the auto industry

2. Near-term projection of OLED integration into 2013-2015 models

3. Long-term plans (will this technology be in place with every new vehicle produced by 2017??) if not, when and why? in other words, will all new calls be "smart cars"?

4. What applications (how it will be used and for what) do they envision - this will help validate the market drivers

5. What are the obstacles to adapt flexible display technology for automotive area?

 

[JayMaechtlen]

OLEDs are just another display technology, aren't they?
Usage of OLEDs versus other technologies should be governed by the usual concerns - cost, packaging, durability, functionality, esthetics - don't you think?

Future use of displays in cars is a whole separate question - When displays are as good as discrete instruments and as cheap to implement, they'll probably take over?

What factors have YOU identified that might drive one technology versus another?

Jay Maechtlen

http://www.laserpubs.com/techcomm

 

[patprimmer]

The average driver uses the speedometer (sometimes) all other instruments are window dressing to all but enthusiasts.

Oh unless you are talking audio, A/C, Sat Nav etc controls. Some people try to figure them out enough to control basic functions, but as to need for better than a simple LCD, who knows, and if so, are they allowed to say so. Market research is both expensive AND confidential and really inaccurate unless you really know what your doing.

Regards
Pat
See FAQ731-376 for tips on use of eng-tips by professional engineers &

http://eng-tips.com/market.cfm

for site rules

 

[DanEE]

Perhaps some information you could bring to the table is....

How is OLED duration of life cycle advancing? When it first came out, the life span was rather limited.. I saw early published numbers in the 2 - 3 year range, fine for cell phones which have a short life, but unacceptable for a long life product like an automobile.

Same question above, but how is life cycle affected by automobile application environment e.g. -40F to 140deg F temperature exposure?

I would think as soon as these questions are satisfactorily answered and, the price is driven down by the ramp up production volumes to be price comparable with current technologies used in vehicles, it will become more commonplace.

Just judging from it's performance in devices like Motorola's RAZR phones, OLED technology having its own light source, rather than LED which must be back lit, it performs much better in bright sunlight and off angle conditions and with improved color rendition....positives that should really make the displays very attractive in an automobile environment.

 

[JayMaechtlen]

-used indicators: Speedometer ("sometimes" - LOL!)
gas gauge or remaining fuel/range indication

Other indications and nice-to-have:
HVAC settings,indicators, status (outside temp, inside temp)
map/traffic/nav
music/entertainment
rear camera


- does anyone tie GPS/nav into fuel level/available range and cross ref to available fuel locations?
(like, "you have 100 miles of fuel left and the next gas station after this one is 120 miles away")

Jay Maechtlen

http://www.laserpubs.com/techcomm