I mean those requirements don't really lend themselves to a true waterproofing system. And if I am being honest, I cannot think of a single product that accomplishes all that you desire. If you want to have no effect on the aesthetic, you are basically limited to sealers right? And while there are several good water repellent sealers, I highly doubt you'll get a waterproof gaurentee for 10-15 years. Even if they say they are "waterproof" think about what the product actually is and ask yourself if you really believe that. Simple fact is if all we needed to do to keep things waterproof was apply a clear coating, it would go down everywhere instead of more expensive / cumbersome polyurethanes.
If I wanted a vertical masonry wall to truly be waterproof I would go with Tremco ExoAir, but that messes with the aesthetic. Our usual around here are Euclid chemical products. They have a line of water repellent, clear sealers you can take a look at. But they wont give you the guarantee you desire.
Then again, might be some products I don't know about and would be happy to learn! I've checked out the websites of those recommended above, and from a cursory review, all of the products that might be applicable seem to be sealers.