IFRs,
I assume you want to know the maximally allowed nozzle loads and not the maximally allowable flange loads. Your question is very general, as it would apply from small plastic pumps to water circulation pumps for nuclear service. You did also not mention a specific pump type, for which the requested rule of the thumb should be applicable to all kinds of pumps. This generality makes already clear that there is no general role of the thumb for the allowable nozzle load on pumps.
Many pumps are built to standard specifications e.g. API, ANSI, ISO, DIN, etc. In many of these specifications you will find maximally allowed nozzle loads for the pump. If the pump is not built to such a specification you will require pump manufacturer data. If the pump is nearly equal to one of the standard specifications, you can assume that the pump would allow for the maximally allowed nozzle loads per standard specification, but it can be totally wrong.