As far as I know operation at the 65 degree C ratings does not in any way reduce the life of the transformer. What you have is the ANSI standards were originally written around transformer insulation that was only rated to 55 degrees C. Newer insuation has since come along, and a long time ago at that, that is rated for 65 degrees C operation.
The temperatureis NOT the temperature of the insulation, but is the temperature rise above a 40 degree C ambient. The actual hot-spot temperature inside the transformer is rated to 105 degrees centigrade. Lower ambient temperatures give a higher operating capacity because of the increased temperature differential across the cooling elements. Increasing the air circulation, cooling the environment, or adding cooler stuff to cool down the transformer such as spraying it with water in an emergency can all help to reduce the temperature of the transformer and effectively increase the transformer capacity without degrading its life expectancy.
BTW most transformers die not from overheating but by some other action, such as mechanical damage from through-faults, oil loss, corrosion, etc.