This design flow is likely determined by your state's department of environment or whatever it may be called where you're working. As bimr and sammyk pointed out it's usually about 25 gpd/per employee, but again the state will likely tell you what to use. The idea of obtaining flow data from a similar development will give the best results and allow for maximum efficiency in the design, but the local regulators where I work require a year of flow data to even consider anything other than the published flows...as such, very rarely do I go that route.
What I always find to be interesting is how folks split that daily flow into gpm for conveyance design. That is, say it's 25 gpd/per employee, but is that employee going to dump (pardon the expression) it all into the system in 8 hours, 12 hours, 24 hours? It can make a difference.