Typically, the carbon will have less noise, if all is well.
But in small motors, proper design of the brush rigging, amps/in^2, etc takes a back seat to the rest of the motor.
Suggest you try (as a place to start) "brush seater" which may be purchased from an electrical supply house.
Also look on the web for Helwig Brushes. A very good company doing only electrical brushes.