rmw:
there are a couple of different methods of calculating turbine cycle efficiency, but overall:
some of the steam turbine losses are frictional losses in the turbine bearings, and this is transferred as heat to the lube oil then to its cooler.
some turbine losses are related to the efficiency of the generator, again these magnetic losses result in heat that may convect to the air in the turbine building or other cooling systems ( H2 cooled) not related to the cooling tower.
As I recall, these above 2 losses may be as high as 2% of electrical output on large units, but the rest of the steam turbine cycle losses relate to turbine exhaust loss, seal leakages, thermodynamic limits, and end up in the circ water going to the cooling tower.
Overall station heat rate, of course, has many other losses, including boiler efficiency, boiler aux power ( mills, fans ) air pollution control devices ( SCR, FGD scruber, precipitator), then we finally need to deal with transmission losses. To crown it all off, the incandescent light bulb we ust to light our homes has a very low efficiency all by itself.
Rough figures for cooling tower water demands are as explained by athomas , above. The circ water enters the cooling tower about 20F hotter than it leaves the cool tower. The cold circ water from the cooling tower ( to the steam surface condenser) may be 10 F hotter than the current wet bulb temp of the ambient air. Most of the heat transferred at the cooling tower is by virtue of evaporation of makeup water, but some of the heat is due to sensible heat change of the air flowing thru the tower. Add'l makeup water is related to the required blowdown water flow used to control the "cycles of concentration" of the circ water's salinity.