Ohh this is just too good to let alone. I've been really busy in the shop lately and even today had to fly through most of the responses gaining just enough information to attempt to catch the highlights and make some comments.
Remember this, "I'm not an engineer, just a technician that fixes the things automotive engineers create"
A DIRTY AIR FILTER WILL NOT AFFECT NORMAL DRIVING FUEL ECONOMY ON TODAY'S MAF (Mass Air Flow) sensored vehicles. There was a lot of disscussion, but little spelled out for Jsteve to go and test to prove the result. One of the tests that techs like myself use regularly when in the process of diagnosing a vehicle performance issue is to calculate the "reported VE" (Volumetric Efficiency) of the engine at several WOT engine speeds. We use this calculation combined with fuel trim data, (long and short term) to help analyze MAF sensor performance, which is easily confirmed to be accurate or not based on VE variance, combined with an associated fuel trim correction. In short, if VE is low say 60-70%, and fuel trim is making a correction to add fuel, that indicates unmeasured air is entering the engine. The air could be pirate air getting in through a torn air inlet tube after the MAF, or could be a faulty MAF. If VE calculates low, and there is NO fuel trim correction, now we look for a mechanical reason that the engine isn't breathing correctly. That could be a restricted exhaust, engine mechanical issue, or in fact an air filter issue!
In all of my years as a technician (30+) the number of times that I diagnosed a bad air filter as a performance problem accounts for only a handful. Most of them were related to rodents storing food in what appeared (to them) to be prime real estate. VBG. Almost every one of the rest were related to an exhaust manifold or gasket failure, where the thermostatic air cleaner system was picking up the leaking exhaust gasses and coated the air filter with them.
The fact that an air filter that is truly dirty is a diagnoseable condition without lifting the air filter lid and looking is important. That also means that no matter how dirty an air filter looks when inspected, proper testing can prove beyond any doubt as to whether it actually needs replacement.
From this point here is your test Jsteve. If you don't have access to this formula e-mail me and I can send you a version of it. You will need a good scan tool that will give you data as fast as possible. The faster that the data scrolls, the more accurate that the RPM, VS the Airflow reading in grams per second will be.
Go ahead and take your first VE measurement with whatever air filter you have in the car. Take note of long term and short term fuel trims under normal driving conditions at varying vehicle speeds, and throttle openings. Also take note of the calculated spark timing, and if there is spark retard occuring from a knock sensor input. (MAF vehicles use the MAF to assist in not only fuel mapping but spark timing mapping as well) Then take the air filter out for testing purposes and repeat the test! Make sure that your air inlet assembly is clean of any deris etc.
Now the fun starts. Take a can of spray paint and a cheap replacement air filter. Paint 1/4 of the filter to completely block it of airflow. Install the filter after it dries and re-test. Use an enamel paint to make sure it seals the filter. If you have access to an O.E. level scan tool such as an IDS on a ford you could go ahead and drive some type of a course and measure actual fuel economy. In fact backing up you could have started out this test that way!
Now paint another 25% of the filter. You now know without question that you have a filter that is 50% restricted, right? See how this measures out now.
Now go another 25%, so your filter is definately 75% restricted. Do you think you have ever driven a car with a filter that was THAT dirty?
You now have a filter that only 25% of it has airflow. Paint half of what is left and repeat the test, with only 12.5% of the filter allowing airflow. Depending on circumstances I'll wager this to be the first time you see a significant difference in MAX VE. However, I'll also wager you will not yet see a loss of fuel economy, and you could in fact lend this car to another person and they could drive it and not notice anything wrong!
The reason for all of this is gasoline engines are of course an air pump. The speed of the engine is set by the airflow that it recieves, and it does NOT matter where the restriction to that airflow is. The greatest restriction will always be the limiting factor. If you would take my Ford Explorer and restrict the filter to about 12.5% area, you would still have 80% of the cross-sectional area of the throttle body and therefore almost no noted restriction.
Now one of the other responses was asking about variable cam timing. We should start a thread specifically about that, instead of doing it here. Suffice it to say at the moment that scavenging of the cylinder gasses is only the tip of the iceberg. The engines actually effectively control displacement, eliminate the need for EGR, since the cam can do that job, and much more!