Busway is in fact less reliable in long run as it has more bolted connections that a comparale cable/conduit feeder.
It is compact however than say a bunch of pipes and can be easier to install in some tigher spots then bending cables/pipes,as busway can have pre-assembles 90 degree bends and fittings.
Depending on type of the run and bends (less bends the better), it could be cheaper in over all installation (labor and material) in developed countries compared to pipe and wire.
In some cases, aesthetics may play a role, if you buy that the busways look neater..