I'm not a shaft dynamics expert, but I would argue that the primary use of a crankshaft dampener is to mitigate troublesome crank structural torsional vibration modes, and not so much for NVH issues. If all you want to do is smooth out the peak-to-mean instantaneous torques at the crank for improved NVH, then this can be done more easily and cheaply by increasing flywheel inertia. Torsional dampeners are useful because they can reduce the max combined stress levels in a crankshaft structure at certain frequencies, but unfortunately they also may exacerbate the situation at other frequencies. The additional cost of the dampener can be offset by allowing the use of less costly materials for the crankshaft.
The various vibratory modes (linear, torsion, simple bending, S bending, whirling, chucking, etc.) of an engine's crankshaft system are very complex and can be affected by many variables. Determining how and where these modes occur, as well as the magnitude of their impact on the structure's loading and fatigue life, is no simple matter.
As others noted, simple crank torsional displacements can be measured real time using a trigger wheel and hall-effect sensor with a suitable sampling rate in your data acquisition system. But performing a torsional survey of your engine with sufficient detail will require lots of test points and dyno hours. For both your baseline engine configuration and the modified engine configuration. Characterizing other structural modes such as bending or whirling would require some sort of accurate, non-contact displacement sensor, such as a prox sensor. And of course, the ideal instrumentation would be a series of strain gauges on the relevant parts during test.
I find it doubtful that any aftermarket product would be both better performing and less expensive than the OEM device. The OEM's have the benefit of mass production on their side with regards to cost. Plus I doubt any aftermarket manufacturer would commit the necessary engineering and test budget required to properly develop an improved torsional dampener. The aftermarket guys will claim their product is better, but who's going to bother to put it to the test?
Regards,
Terry