It might be late, but let me add some thoughts...
I was modelling Neoprene rubber before finally with LS-Dyna (we finally wrote our own hyperelastic material, but your problem is not so complex, so don't give up

, well, here are what I experienced...
Rubber behaves differently subjected to tension than in compression!, this is an important issue when you have cyclic loading with both tension and compression. You also have to bear this in mind if you have tension only data, but compressive loads.
The characteristics is highly linear, eg. like the Young's modulus would constantly change. There is no clear Young's modulus, so use of Bulk modulus better if possible.
Hyperelastic models usually mirror the given polynomial function to the origin, so not appropriate for more than one load cycle as the tension and compression data will be the same.
(If anybody knows a software which can do both, please let me know).
Poisson ratio should be 0.5 for Hyperelasticity, but this will cause an awful lot of trouble at large deformation -> hourglassing.
By the way your soft Neoprene is not incompressible. Is it closed cell or open cell Neoprene?
Besides hyperelasticity, viscoelasticity can also give you adequate results depending the properties you have. There is also a good hope in advanced foam honeycomb models.
There are some dirty tricks you can do sometimes with the Poisson's ratio (solver dependent) setting it to rather low (1.5-0.2-0.25) without introducing major errors in the result. This will help the calculation to converge if with using 0.49999999 it fails. Use carefully!
Piecewise linear representation can cause over 15% error if the resolution of the approach is not fine enough. I ran some tests earlier and there were 5-10% error in a 10 segment quadratic approach approaching the experimental curve first from the top, then from the bottom. Take special care on the maths used when creating your input curve. Generally you approach from the bottom, as the FE tend to stiffen your structure.
Explicit codes are generally better for large soft-rubber models.
I tried Mooney-Rivlin, lots of problems with hourglassing, and the Mooney curve unfortunately first softening then stiffening. Soft Neoprene usually does the opposite.
You mentioned that linear curves were obtained from the test. Either your test equipment's load cell is not sensitive enough or the sample was slipping out from the grips. Check it! Its worth to use lightweight air-activated grips if you have one for such a soft material.
Good luck
GSC