Helpful advice please 2

[LMHLEEDS]

Hi I just started out marketing for a power company selling transformers, just wanted advice as what’s the best book to read to get a good feel for the market?
Thanks

 

[prc]

Good feel of the market or product? If it is product,best is ABB Transformer Handbook that can be bought from their website.

 

[argotier]

Not a book, but a publication that always has something interesting to read:

Transformers magazine

 

[LMHLEEDS]

Thanks for the advice. I am going to be marketing transformers so good to get idea of the product and also the market. So am looking at how the customer would be influenced by buying in the market.

 

[prc]

argotier, I am writing a column in that magazine on Transformer Standards for the past one year ( 4 issues)

 

[prc]

ABB has now become Hitachi-ABB Power grid. So you have to search in this new site.

 

[argotier]

prc, good to know, I will check it out!