Yay for product development, but.... I wonder how much you'd get from an academic telling you about it?
If the syllabus includes the following then run away
TRIZ
Six Sigma
If it includes the following then maybe it'll help
Correlating objective and subjective ratings
incorporating customer wants and needs into the design
Handling incompatible requirements
Systems engineering
Target setting
My honest opinion is that in the automotive business a bachelors degree is enough of a technical baseline, and you'll learn faster and deeper if you specialise on the job rather than at uni.
As to the business side of things, there is no question that a good understanding of company financials and so on helps.
OTOH if you are keen and they are paying, why not? Beats watching TV.
Cheers
Greg Locock
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