The block systems we've used for gravity walls have a tail with openings and a flange to be filled with and to lock in the gravel around and within the tail, producing a wall system that can be assumed to be a solid mass the depth of the blocks (generally about 21" for the standard blocks). The design height is in the range you mentioned, from 2 to 3 times the depth, depending on the properties of the retained soil, the backslope, and whether any significant live loads will be present (trucks driving above the wall). The block manufacturers have tables to help (some have design spreadsheets available, although it's not difficult to do the calculations.