I often (almost always) see embed plates like this detailed with weldable rebar extending from the embedded plate into the concrete approximately the anchorage length of the specified rebar. Usually it's insufficient and indicative of confusion regarding what anchorage length actually is.
Anchorage length is simply the embedment length required to prevent rebar from pulling out of concrete via bond stress failure. Providing anchorage length rebar embedment doesn't mean that you can actually develop the tensile strength of the embedded rebar. To develop the tensile strength of the rebar, you also need to do one of two things:
1) Deal with concrete breakout using some form of diagonal tension check (Appendix D, simplified shear check, etc.)
2) Pass the tensile force to rebar elsewhere in the concrete (laps, strut & tie, etc.)
I apologize to anyone who may find this condescending. I've encountered enough confusion about this that I really do feel that it warrants detailed explanation.
As for the case at hand, I recommend using a simplified strut and tie model to pass the tension force from the concentrated rebar coming off of the embedded plate to the - usually not so concentrated - horizontal rebar in the wall. This takes the form of a suite of compression struts originating at the end of the embedded rebar and fanning back to an equivalent area of horizontal wall steel. All the while, you need to be cognisant of the need to develop the ties and keep your strut angles reasonable. You'll also need a vertical tie in your wall adjacent to the embed plate. Usually, nominal detailing rebar does the trick for that.
When I do this, I usually do a very abbreviated analysis. I don't check node stresses or any of the fancy suff. I just set out the rebar such that I feel confident that I've effectively lapped my embedded rebar with an equivalent area of wall rebar and generally paid homage to STM concepts. Usually, the end result ends up being exactly what TDIengineer suggested: the embedded bars are lapped to matching horizontals and those are carried deeeeep into the wall.
With regard to anchorage plates and lenton couplers, all those do is shorten the tie development length required at the end of the embedded rebar. I usually omit them as they cause some congestion and don't decrease the overall embedment length all that much. For an extra fun version of this problem, tie an axially loaded beam into a wall up near the top. I find this requires even longer embedded rebar lengths and a serious vertical tie at the end of those bars, usually involving U-bars lapped to the vertical ties.
The greatest trick that bond stress ever pulled was convincing the world it didn't exist.