Natural ventilation "sucks". And by that I mean that the only way to get fresh air into the building is to have the inside of the building under a negative air pressure relative to the outdoors to suck the outdoor into the building. This may be fine in spring and fall and very mild climates, but in colder and hotter/humid climate zones you give the building envelope people the willies. Go to
science.com and study up on some basic building science, there are some good ventilation articles there.
You are absolutely on the right track - the current "to Code" building envelopes are being built to a very tight, higher standard than the old leaky envelopes, so a dedicated source of outdoor air IS required to make sure that you can satisfy the ASHRAE 62.1 (or REHVA if you are in Europe) requirements - how can you prove that the natural ventilation is delivering the required minimum fresh air to all spaces? Computational Fluid Dynamics software (CFD) modeling - very expensive and cannot account for all the "what-if" situations of wind directions, wind speeds, and how the air will move around inside the building. And don't forget that the outdoor air that is coming in through the windows is un-filtered, raw outdoor air that may have pollen, dust and whatever else is out there. In some urban environments, the recirculated air inside the building is cleaner than the outdoor air around the building.
Natural ventilation is a "nice to have" thing, but for a non-residential building, you MUST have a powered means of getting fresh air delivered into all the spaces, even with a natural ventilation approach. Here in my area, the local City Code is now requiring HRV/ERV units in ALL residential dwellings, including high-rise MURBs that don't have air conditioning and central DOAS systems.