Yeah, I've read quite some about it while doing my thesis. Probably they are trying to test the interaction with the wing, as there is gain when you increase flow velocity in front of a wing with respect to the lift generated, which could eventually lead to a more efficient configuration for electric aviation.
Even though you get other problems like you are more prone to whirl flutter, the propellers are smaller in size making them more inefficient, and well, you increase significantly the amount of propellers that can break... So in my inexperienced opinion, it looks better in paper than in reality, but tests are always needed to confirm or disprove hypothesis from simulations...