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Residential renovations suck and are not worth the fees! {PROVE ME WRONG!} 3

human909

Structural
Mar 19, 2018
2,067
A deliberately provocative title to get a conversation going. :) And I fully expect to be proven wrong by some nimble engineers who are more skilled and comfortable in this area that I am.

The instigation this thread is I've just returned from a site visit from a owner who is removing a load bearing wall. No architect and no builder engaged yet. I should have said no at this point, but I'm still in the growth phase of my sole practice and I still say YES to almost anybody who asks. From an engineering perspective it is just a new new roof beam, a couple of supporting studs and two localised footings as the home is on stumps. The visit was local but it is still a couple of hours by the time you communicate, commute, inspect and return. That time is all BEFORE you get into any engineering work. Then given the relatively small task, fees can't be excessively high.... But the building is 80-100years old, the risks and challenges shouldn't be ignored.

My point is that today has further made me question the benefits of bothering taking on such clients unless I am hungry for work. Today's visit just didn't seem worth any potential fees and risks. Especially since I crouched through the roof space and crawled through a floor space for a decent inspection.

Anyway that is my rant. I'm probably just too comfortable in my own area of expertise (industrial and manufacturing facilities). Both in terms of healthy fees and in my own confidence of my engineering knowledge in the industrial field.

Do others here relate to my experience? Do I just need to know when to say 'no'? Or is what I describe just bread and butter for some people?
 
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I tried this when I first started. What a terrible experience that was. After some introductory period, I had to pay for the leads whether I took the job or not. Even if it turned out they didn't need a structural engineer at all, but clicked the wrong button, the lead was charged to my account. And cutting off the flow of leads (turns out nobody else in my region was doing this, so I got all of them - wonder why...) and canceling that account was its own headache. I think I had to threaten to to press charges for harassment to get them to stop calling me to reactivate.
They are so insistent. A year ago I made an account just to see what the lead fee was and I was called 6 times by 6 different sales reps over a week. Each time I said I just wanted to know the fee and please don't call again. It finally stopped I think after I spoke to every sales rep at the company before someone finally put me on the do not call list LOL.

I'd like to think I'd only really need to go that route for month at most if I started from literally nothing. My impression is cold-calling renovation companies/architects, some focus on making a nice website with lots of buzzwords, nicely asking clients to write (good) reviews, and then referrals would get me off the ground and out of the paying for leads hole.

Has anyone ever explored paying for Google to put you at the top for keyword searches? I don't really know how that works, but obviously there are "sponsored" results for almost any search. Is it ethical for an engineer to "advertise" in that sense?

For some reason I remember hearing that advertising is a no-no. I've never see an engineering firm on a billboard, commercial, or anywhere except searching on google or one of these lead websites.
 
Is it ethical for an engineer to "advertise" in that sense?
Absolutely. You're a business. As long as you're not promising to do anything you can't, there's nothing wrong with it. You don't see billboards because it's a poor use of limited advertising budget. Advertising a Wendy's hamburger? You're probably hitting your target demographic. Engineering services? Probably not. The whole idea of targeted advertising is that, even though it costs more, a larger proportion of the audience is likely to be interested in what you're selling.
 
Ironically, the only billboard for engineers I have seen was driving thru Florida and it was for this company...

Made the rest of the trip enjoyable coming up with the multitude of different permutations for their advertising campaign :)
 
I don't think that's Ironic at all. As a native Floridian, I can say that if you'd posed it as "guess where I found this gem," Florida would have been my first guess.
 
Ironically, the only billboard for engineers I have seen was driving thru Florida and it was for this company...

Made the rest of the trip enjoyable coming up with the multitude of different permutations for their advertising campaign :)
Hey. There is absolutely nothing wrong with getting excited about engineering! :LOL:
 

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