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Seeking Advice on Identifying Target Customers for Industrial Reverse Osmosis Systems

Francoguba

Student
Nov 15, 2024
1
Hello everyone,

I'm working on my final project for my Industrial Engineering degree, and I could really use some help in defining a target customer base. My project goal is to commercialize reverse osmosis (RO) systems with a production capacity of over 2 cubic meters per hour. I’m trying to find a practical and well-defined target market, but I'm a bit stuck on identifying an ideal customer segment to focus on.

The main challenge I’m facing is that RO systems often need customization based on client-specific requirements. I want to ensure that the market segment I choose will benefit the most from these systems, so I don't end up targeting customers for whom the solution isn’t optimal.

If you have experience in this field, I’d appreciate any guidance on finding target customers for industrial RO systems, especially recommendations that would make the market study manageable (e.g., segments with accessible data for analysis). What types of businesses or industries would be a good fit for high-capacity RO systems? Any insights would be helpful.

Thank you in advance!
 

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