Air Force studies back in the 60's and 70's determined that only 10% of tire wear is a result of landing 'non-spinning' wheels on jet aircraft. Yes, the ends of the runway looks like it contains a lot of rubber, but it is a thin layer. The majority of tire wear occurs at the gate due to the scrubbing affect of tight turns. The scrubbing affect, similar to tire wear on NASCAR tires, results in small balls of rubber which is difficult to see unless you are on the airport ramp.
As an airline Engineer back in the 80's, we received many letters from passengers that had ideas on how airlines could save money which we had to address - windows in the cabin floor to see the ground inflight (they didn't know the baggage was stored under the cabin), runways that sloped upwards to help slow down the aircraft, and of course the multitude of ideas on spinning the wheels just before landing.
Airlines are very concerned with two critical areas - reliability and weight. Adding motors, vanes, or molded tires will increase aircraft weight (reducing revenue) and can increase flight delays and cancellations due to equipment malfunctions and normal maintenance (increasing costs).
The life of a bias ply tire is 350-500 landings and these could be retreaded multiple times to reduce costs. Radial tires, while lighter in weight, have a life less than bias ply tires. Additionally, they are for the most part not yet approved to be retreaded. Yes, costs are higher with radial tires but a value analysis of adding 'devices' to spin the wheels to only increase the tire life by 10% is not economcal.
Another interesting Air Force study. Brake wear can be different between the LH and RH landing gear not only due to which direction the aircaft turns a majority of the time but also due to the dominate leg effect of the pilot. The study showed that right handed pilots tended to add more force from their right foot to the brake pedal than their left foot and they compensated with rudder input to balance the difference in braking force. The opposite is true for left handed pilots. For an aircraft that is flown mainly by the same pilot, the brake wear difference was measureable.
Regards,
ERAU82