Take away their cars and it will matter.
But the cure for any ill is not instant. When oil runs out you don't just go to the cupboard for the next fix. Someone has to invest the time and money ahead of time so that the solution is available when needed.
It is all in the PR. Say you are going to spend $13billion on a fusion reactor without having repaired the damage to the image of nuclear power done by Chernobyl, Three Mile Island etc. and you can guarantee public upset and that the money won't be spent. There is even doubt that money will be invested in new much much safer and affordable fission power even though we are a generation or two further forward in the technology; they'd rather stick in a few million wind farms.
With China piling into the car ownership stakes to the extent that their biggest bicycle manufacturer has gone bankrupt and there is now one car for every 125 people (I'd check that stat, it might have been per family or even well wrong, it was 125 somethings) they are competing heaviliy for fuel.
This brings foreward the inevitable day when the oil runs out.
Hindsight is a hell of a bad substitute for foresight.
Now try and put this $13billion in perspective.
It is less than BIll Gates net worth and even a few others.
Just how much fuel tax did the government (any government) collect last year?
I know hypothecation is a popular word with a certain senior politician in the UK but if ever there was a time to say, "We paid this much tax on energy, last year and we want some of this money spent on securing the energy supplies for our kids".
Think of it this way. Fossil fuels are an essential ingredient in the evolution of technology. Sure they are limited. So is capital. You use capital to invest in ideas and ideas generate income. In this case we use fossil fuels profligately to build markets and dependencies which justifies further investment to satsify that craving for energy when the fossil fuels run out.
The alternative? we could all go back to living as hunter gatheres chasing down the last Mammoths.
JMW