Between americans, europeans and japanese 3

[Z28]

I`ve had a big doubt about the difference between americans durability and quality engines and europeans or japanese. Are the european´s automotive engineers brighter than the americans? ,I mean we have to accept that their engines and chassis are much better than ours(Its more than proven that BMW,Lexus,Porshe etc. are much better than Lincoln or Cadillacs). In what detais consists that difference???Pleas help!!

 

[romke]

As a european I do not think that the standards of engineering differ between Europe, America or Japan - all the technology and knowledge is available to anyone. And they all use the same firms to supply various components.

Where we do differ is in marketing philosophy. German car makers tend to make more "technological" vehicles, knowing that they have a status that enables them to charge very high prices for a little bit more. French car makers tend to pay more attention to comfort and so on.

Basically it is all a matter of choice: which market would you like to be in? And what is your perception of what a customer wants? In that respect there are differences - but they have nothing to do with engineering standards.