I have been a reader of Structural Engineer for several years (free subscriptions and all...) and I've noticed the BIM hype.
They're behind it because it has to do with structural engineering and, theoretically, has a lot of promise. I'm on my firm's BIM implementation team and, while those of us on the team intuitively "know" the possibilities, we also recognize that those in charge of the money have absolutely no idea what's going to be dome with BIM. If "everyone's" using it, why aren't we? Well, is everyone using it or not? Also, the people in charge of the money have very little clue as to how long anything really takes, so, boy, are they in for a surprise...
BUT, once the BIM model is complete and all the disciplines are satisfied and the customer has this nifty 3D model to look at and maybe fly through... NOW, the PM will have to sell the model to the customer and manage any changes, etc., etc.
And... once the building is finished, the Operations folks will have a 3D model of the working structure and can monitor/record/etc. all the maintenance they've done, and so on.
But... haven't we had the technology to be doing this all along?