No one talks about many CEOs pay inflating by 1000% or more and I certainly would not expect the magazine that CEOs take as self-congratulatory to do so either. That 35% is likely not as much as inflation since the last contract and that doesn't even include the last couple of years worth. Apparently part of the deal is the elimination of bonuses that are paid when the company profits go up; great plan to take away the direct reward for a job well done.
"From 1978 to 2020, CEO pay based on realized compensation grew by 1,322%, far outstripping S&P stock market growth (817%) and top 0.1% earnings growth (which was 341% between 1978 and 2019, the latest data available). In contrast, compensation of the typical worker grew by just 18.0% from 1978 to 2020."
Eat dirt payroll worms. Your CEO needs another new 450 foot yacht.
One large amount of feedback in the US economy is forcing the typical worker to invest directly for retirement instead of having a defined benefit pension. This inflationary level of cash dumped directly into stocks and real-estate by low-leverage buyers means that the CEOs are getting more money by squeezing workers on both pay and forcing them where the big fish gulp them like minnows.
Enron did so quite directly - forcing their employee's 401k's to be in Enron stock, which was used to goose the price and then the C-suite sold their holdings for profit. Recall that Enron stock performed amazingly well due to this inflationary extortion.
I'll be the Forbes guys will say if the minimum wage goes up a dollar, then burger prices will double. However the minimum wages didn't go up and the burger prices still doubled, and the CEOs did better than that.