I had a conversation like this with some of the tech folks at MetlSpan recently. They manufacture IMP walls and have a knowledgable engineering department.
They indicated that for these calculations, they use the tributrary area of the panel*the purlin spacing to get the fastener uplift force.
Zone 1 vs zone 3? Are you talking about the wind zones? Not sure what code you're looking at, but zone 1 is the typical interior of the roof, zone 2 is the edge of the roof, and zone 3 is the corner. Take a look at ASCE 7-10 figure 30.4-2a. The width of the edge/corner regions is defined there.