Yes, you can.
Incidently, I posted that FAQ.
You can total up your connected watts or amps and come up with a kW/kVA rating. However, that will be your 'base' load. If any of those loads include large motors, you should allow for starting kVA of that motor(s) as implied in the FAQ.
Also other considerations, such as derating for harmonic loads etc. need to to be considered, specially if you have significant UPS and/or VFD loads.
For for the formula for KVA is not different than the basic formulas. kVA=kW/pf
KVA = sqrt 3* kV* A.
Always allow for some growth and cushion.
I am not sure what your application is.
Sizing smaller generators becomes trickier than larger ones as the relative impact of a large motor is more severe on smaller generators.