I agree that the name calling could have been omitted.
As for ESFR protection in general, I, myself, believe that many knowledgable FPE's are concerned that ESFR gets taken for granted, and treated as the magic pill to solve all of your storage problems.
Let's remember that this is SUPPRESSION mode protection, not CONTROL mode. Let's also remember that this was developed as a means of avoiding in-racks, and is extremely dependent upon maintaining proper flue spaces, no solid shelves, no open top containers, etc., not to mention how sensitive it is to obstructions.
So, does this specific example lend itself to ESFR??? There are those of you that wish to take the approach or attitude that "it doesn't say I can't" or use some other similar means to justify your decision.
What ever happened to finding out what the intent actually is with something?? The standard is POORLY worded in many areas, still, to this day. You cannot simply rely upon, "it says this", or because there is no comma here, "I think it says that".
I think what you are seeing here are some very good fire protection engineers being doubted by some non-fire protection engineers (or non-engineers period) because what the fire protection engineers are saying is NOT convenient to your cause.
What is the intent?? That's the question. Has it been tested, can you justify it's use? I think sometimes we need to dig a little deeper than just superficially what does it say, especially with ESFR. This is too touchy of a protection scheme to be speculating on what the standard says or doesn't say in black and white, or how it's punctuated. It should ALWAYS be a matter of erring on the side of caution.
In this specific case, lumber, whether you feel it is a solid unit load or not, placed onto racks in such a way that has the net effect of a SOLID shelf, I think you should listen to what some of these knowledgeable, qualified, fire protection engineers (me included, lol) are trying to tell you. If it looks like a duck, sounds like a duck..........