We should not impute any unproffesional behaviour. We should recognise that many surveys are constructed exactly to match what the client wants. The survey company usually reserve the right to publish the survey or sell it on after a suitable period of time.
I was in the position of commissioning a survey from Frost and Sullivan. The survey asked exactly what i wanted to ask. If i wanted to ask dumb questions and restrict my survey to certain fields, that was my prerogative.
F&S did not attempt to influence the study in any way other than to ensure that the questions I asked, if i had to ask them, where answered effectively. If i asked a question in a way that produced anomalous results they raised this with me and suggested either a better question to ask or how to interpret the results. They did not attempt to influence the nature of the survey.
Proffesional survey companies are good at getting fair results to the questions asked. They are not there to tell you what questions to ask and do not usually undertake surveys of the cuff. They like to have a client and they ask the market what the client wants asked.
In my case, if i had rung a competitor and asked some of the questions i wanted asking i would have been warned off by the DTI. I also would not have received an honest answer. Because it was F&S asking, my competitors thought it was a client vetting them who had commissioned the survey. The answers were more revealing (but differently biased).
So don't let's blame the survey company. It is right, in all such cases, to enquire as to who commissioned the survey. If we don't have sight of the questions asked, how asked and the actual results, we should also be wary of the interpretations. The Survey company will interpret the results based on the nature of the original syurvey objectives, not what we, as independent thid parties want to discover.
If we are concerned about job losses to India, for example, we should commission a survey that asks exactly that question.
Don't shoot the messanger, especially, someonelses.