Giving out pay rises on their own judgement would get them in trouble with the "shareholders" but when there is bad news to give to the shareholders it is always better if it is someone else's bad news, with an "independent consultants" report to refer to it is obviously not the fault of management that they have had to increase salaries.
Of course, the shareholders might want to know why the employed a consultant in the first place.
Interesting thing about some consultants, especially I, suspect, those that conduct market research, is that in order for them to find the answers for you, you need to tell them the questions to ask (it's your business, not theirs).
This means that mostly what they tell you, you already know. That's OK, if there are any surprises then is the time to worry what else you didn't understand, but you'd be surprised how surprised management can be by this.
I had a situation like that where I'd done my homework but management don't easily part with $0.5m funding on a single market applications and obviously didn't like to trust my word for it and so they hired a respectable market research company and we worked out what questions to ask.
None of the answers they gave surprised us except one: when asked if they wanted a no-maintenance instrument most of the sample said no. The consultant went back to them and asked why not and they said they didn't believe they could have a zero maintenance instrument. We rephrased as "low maintenance" and got a strong positive response. I got the budget and that's what we gave them, zero to low maintenance.
I guess there is a simple rule about consultants reports;
the results should never surprise the below deck workers but should always surprise management. If that happens then God's in his heaven and all's right with the world.
JMW