CWE -> These are the elastic methods noted by dcarr. These are popular but there are others. I hope to make a collection some day.
One that gets overlook, surprisingly, is made by Terzaghi (thanks to FixedEarth to point this out to me) pg 367 of Soil Mechanics in Engineering Practice
Basically he establishes a 'C' factor and states that the load travels at a 40 deg angle relative to the horizontal and is applied where that line hits the wall.
'C' is the ratio of vertical to horizontal force
1. Course-grained without fines (clean sand and gravel) = 0.27
2. Course-grained w/fines = 0.3
3. Residual soil w/stones, fine silty sand or granular materials w/ conspicuous clay content = 0.39
4. Very soft or soft clay, organic silts, silty clay = 1.0
5. Medium or Stiff clay = 1.0
The last one seems odd, as in too conservative, but what do I know. I'm not Terzaghi.
EIT