Losty:
Since you are designing a Man-Rider winch, BEFORE I'd even start any math, I would find out:
A - What are my customer's corporate engineering standards - if they have any - that govern drum hoists used to lift and lower people. Some companies - especially oil companies - go to great lengths establishing rather meticulous but well written standards governing equipment used on their facilities.
B - What national or regional standards for safety govern personnel safety equipment. For instance - in the US, the US Code of Federal Regulations (CFRs), ANSI, American Bureau of shipping (ABS). In Europe it might be the Machinery Directive, Llyods, or Det-Norske-Veritas.
C - What industry standards - for example - the Material Handling Institute (MHI) - perhaps govern my application.
Any or all of these standards will certainly steer your math.
There are no books that I know of dedicated to winch design. But you can visit the websites of various winch manufacturers (JeaMar, Superwinch, IR, Clark, Womack and others) to at least see what you're competing against.
There's not at all a lot of money in making winches unless they are specially designed turn-key packages. There are simply too many hungry competiitors on the market offering your basic turning drum.
Versatility is a good feature, low noice level and ergonomically friendly can put you ahead, but probably your best tool against the competition is short order-to-ship time frames and GREAT follow-up customer support and parts service with damned good manuals easy to read and INEXPENSIVE repair parts.
There are some parasitic aftermarket repair companies out there killing the OEMS by fixing and refurbishing for resale a lot of OEM's own equipment. You need to think like them and protect your product line.
Go get 'em!
Gott'a get to work...
Have a great weekend!
Cheers!