I usually consider the column length to be measured from the bottom of the baseplate. This may be a bit conservative, but I've been doing it this way for about 45 years and have never been "value-engineered" by anyone about this. I pay attention to other things that are of greater consequence - such as attention to details, constructability, showing reactions, producing high quality and complete contract documents, listening to fabricators when they have suggestions, following the requirements of AISC 303 (the Code of Standard Practice), etc. Depending on the footing size and baseplate detail, I have occasionally used k=0.8 (for non-sway columns).