I'm convinced, a major contributor to the Hudson Hornet's success in NASCAR was the relentless "innovation" pursued by the leading teams (Marshall Teague, etc...) and the willingness of the factory to adopt the teams' innovations and represent them as factory options. Eventually, Oldsmobile caught onto this, but too little, too late...
Kinda embarrassing, an undersquare flathead six beating all the OHV V8s from 1952 through 1954, Hemi's included (Chrysler, with help of Karl Kiekhafer, finally got serious in 1955 - well, that lasted exactly two years, until Kiekhafer pulled out, though there were other factors...).