The situation with the Titan is certainly dire but I see Stockton Rush and his company not as a bunch of wild cowboys shirking safety and collecting money. Stockton, the CEO of Oceangate, is the pilot of the submersible- he risks his life on technology he either designed, commissioned the design, assembled and/or participated in assembly. I think his piloting the vessel indicates he trusted the engineering and construction. Bravery and adventure are often tied together. Certainly, Oceangate is trying to commercialize deep water diving but innovation has a cost. The main choices are government grants or private investment. In what manner is what he is doing different than the past first steps by Barton and Beebe, Auguste and Jacques Piccard? They took risks and pushed boundaries. Just because the price tag of a ride is high does not mean this submersible and its operation is being done by idiots. Anyone who will design and build their own submersible or airplane or rocket and then get in it as the pilot has my respect. I hope for the best for the crew and passengers in Titan.